Web content marketing
A very famous phrase in the SEO world says that in online marketing "content is King". Which gives an idea of the relevance given to the content. If SEO is concerned that people find your website, content marketing ensures that the content of the website is attractive enough for the user to find it interesting. What is the web content strategy based on?
Avoid duplicate content. It can be a great temptation to copy content from other websites, but it is something that search engines penalize heavily.
Write content of interest. You have to find out what topics your audience is looking for and then write about them.
Provide added value. Internet users are fleeing more and more from direct advertising and enter the webs looking for information and not just trying to sell them something all the time. For example, if you have a car dealer website, you can talk about the characteristics of each brand before presenting your stock.
Continuous content creation. Generating new content for the web on a regular basis through a corporate blog is the best way to build audience loyalty and position yourself in search engines for a multitude of keywords.
Become a reference in the field. The websites with the best content end up becoming benchmarks within their market niche. Because SEO can get a lot of visits, but if there is not good content, few of them will turn into sales.